The Stratcom premise is: Big Agency Expertise coupled with an in-house focus. We work with a select number of clients so that we can provide personal, attentive, and flexible service. And we aim for our proactive, strategic focus to fit-in with a client’s existing corporate structure.
We believe there is a specific opportunity for consultants to provide high-level, value-added activity for the medium to large SME. The model maximises the service to the client while ensuring no duplication of resources already available in-house.
There are different ways to communicate or engage with your audience, and one size doesn’t fit all.
Stratcom offers an alternative to the business that wants the best service and great results, but with an eye on costs.
Communications define a company’s reputation almost as much as its actions. Strategic, considered, authentic communication creates reputation and can help rehabilitate it after a crisis.
We work with and engage the groups which influence or impact on our clients, both internally and externally. We understand the power of the media, advocacy, communities or politics, to help achieve a client’s purpose. And we advise on how to do that.
Stratcom has specific experience in healthcare and as a result is well-briefed on the various, complicated aspects of the sector and health policy. This is also where our CSR work lies: working pro bono for both the Straight Ahead charity and for a project offering a free site to the National Children’s Hospital
Online and social media have created a raft of new platforms to communicate from. Stratcom can help aggregate and prioritise them. In short, we can make it all a bit simpler, streamlining campaigns to avoid using ineffective channels.
Writing speeches is something we really enjoy at Stratcom – it gives us a chance to show-off our creative side. In the past we’ve had a former Taoiseach, several politicians and Senators, NGO Chairs, a National Newspaper editor and numerous business people deliver our speeches. And we’re tickled pink hearing them.
Our ‘in-house’ approach means we know a client’s environment, competitors and public stakeholders, so we automatically focus on where new developments could affect them. And where possible we find ways to exploit new ideas and trends, to give the client a competitive edge.
Clear, strategic thinking from an outside-source is requisite in an environment of high emotion. It’s not possible to get everything right at a time of crisis, but it is possible to ensure you do the right thing and don’t create further, unintended damage.
Today, it’s neither possible nor realistic for the Government to provide every service to every worthy cause. So, as it was in Dickensian times, it’s down to business people to make-up the shortfall and help wherever they can.
Catherine Logan has worked in the Irish media and in Communications since the mid 1990s. In that time she has worked all the angles: print journalism, TV production and presentation, followed by PR agency-life. Clients have included Governmental Departments and Agencies, PLCs, Large Owner-managed companies, Non-profits, Interest Groups and Start-ups.
Today she works very closely with a small number of clients, giving strategic counsel and overseeing projects while enlisting the expertise of a network of professionals built over the last two decades.
She works with companies who want to engage with their audiences in a strategic and authentic way, which also supports the bottom line.
Stratcom Client PhaseNyne, formally known as WXN, hosted their October speaker series event this morning in the…
Stratcom client CPL Resources released their full-year results report with pre-tax profit increasing by 3 per cent…
Stratcom client The Women’s Executive Network hosted Irelands Most Powerful Women Top 25 Awards Celebration yesterday at…
No one was quite certain whether the fact that ‘The Robots are Coming’ is a good or…
David Daly, property developer – and Stratcom client – released research about NAMA today in the Sunday…
This week the Government announced changes to their mortgage-to-rent scheme, allowing independent providers to execute these programmes…
This morning’s edition of Pat Kenny’s Newstalk featured an interview with our client, International Obesity Expert Professor…
For many January is a long dreary month and it can be a tedious wait for that…
Our Client Highfield Healthcare’s Clinical Psychiatrist, Dr Miriam Kennedy was interviewed by Johnathon Healy about mental health…
Our client Highfield Healthcare welcomed over 100 friends, supporters and neighbours to the launch of their new…
“More than 100 Brexit-related investor queries have already been received by the IDA since the Brexit vote…
Our client Peter Cosgrove, Director of Cpl Resources, was interviewed by Matt Cooper on ageism in the…
Blackrock Clinic has worked with Catherine Logan on a number of campaigns over the last few years with some very successful outcomes.She manages expectations from the outset and can speedily determine if a PR element is applicable for given projects.
Brown Bag Films hired Catherine to manage the press when we were nominated for an Oscar with ‘Granny O’Grimm’. Catherine did an absolutely fantastic job in managing and scheduling press for the two nominees and orchestrated what quickly became a national news story.
Catherine Logan has helped me grow the profile of my business which has greatly added value to the company and has given us national coverage. Catherine has a great gift for getting a point across clearly in as few words as possible
I am happy to give testimony to Catherine who became involved in developing our organisation in a voluntary capacity.
Catherine was quick to understand the issues, operated in a professional and cost-efficient manner and we were very happy with her approach
I had the great privilege and honour to work with Catherine Logan over an 18 month period in 2012 and 2013. WXN runs a series of events as well as created the prestigious property. ‘Ireland’s Most Powerful Women: Top 25 Awards.
